OVERVIEW

Format: CHR
Tagline: Ithaca’s Hit Music
Call Letters: WFIZ-FM
Website: www.z955.com

PRIMARY FOCUS

Age Range: 18-34

Target Audience: college goers, socially engaged, fashion forward, technology savvy, brand development phase, educated, spending discretionary income.

CORE ARTISTS

The Weeknd, Justin Bieber, Selena Gomez, Rihanna, Taylor Swift, Nick Jonas.